My Selected Work
I was fortunate to start my design career at an amazing small design agency called Mercury Jane Media! Here are some of the sites I’ve designed while working with them.
Mercury Jane Media Site Redesign
I worked on this project as the primary UI/UX designer to incorporate new company branding and styles to the Mercury Jane Media agency website. The main focus of the project was to display the agency’s work and results, provide content to business owners in the form of a blog, and offer website, branding, and SEO services.
I worked with my team to design mockups in Figma that clearly stated the goal of the brand using the StoryBrand framework. There are multiple calls to action so any potential clients are easily able to book a discovery call to learn more about the agency’s services. I also optimized and converted all large images to WEBP to improve website performance and SEO.
Precision Home & Property Inspections Site Redesign
I worked on this project as the primary UI/UX designer for the redesign of the Precision Home & Property Inspections site. Utilizing entirely new colors and branding, the goal of the site was to create a clean, minimal aesthetic that would allow potential clients to easily schedule a home inspection.
I designed this site with the StoryBrand framework in mind, emphasizing the ease of booking an appointment with Precision Home & Property Inspections. I highlighted how the company is proud to give detailed reports and communicate their results effectively to the homeowner. In the hero header I placed a clear and direct CTA so that individuals looking to quickly book a home inspection would be able to do so with ease.
The persona in mind for this site is a middle aged homeowner who is looking to easily book a home inspection from a reputable and established company.
Mount Dora High School Stadium Improvement Fund Site Redesign
As part of a philanthropic project by the Mount Dora Community Trust and MDHS Stadium Committee (headed by Mount Dora Mayor Crissy Stile) I worked as the principal UI/UX designer and researcher to redo their fundraising site. I completed UX research and established personas, user stories, and journey maps to empathize with users who may with to donate to this fund in an effort to improve their local community. I created personas based on parents of students, and owners of both small and large scale businesses.
After completing my initial research and speaking to the committee lead, I began wire framing and created an organizational design system utilizing Figma. I then created high-fidelity mockups of each page to be handed off to the development team. I communicated with stakeholders, community members, and cross functional teams throughout this project.
Law Firm Concept Site Design
In order to focus in on the professional services industry, I created a mockup of a law firm site in Figma. This site is addressing potential clients who are seeking a lawyer to represent them in a various number of legal situations. I utilized the StoryBrand framework when creating this mockup. The goal was to address the user’s pain point of not having an experienced, reliable law firm accessible to them in their local area. This concept site focuses in on that user pain point and addresses how the client’s life can be made easier by having a team they can trust to represent them well.
Certified Public Accounting Office Concept Site Design
In order to continue my focus in designing sites for the professional services industry, I created a concept site in Figma for a certified public accountant’s office. In this concept site, I am utilizing the StoryBrand framework to highlight the simplicity of scheduling a consultation to meet with a CPA regarding taxes, finances, and filing financial documents.
When designing this site, my sample persona was a young college graduate, who would be filing her taxes independently from her parents for the first time. I aimed to create a site that was inviting, friendly, and could ease the mind of a potential client who’s primary pain point was the intimidation of finances. Through the site, potential clients can learn about the business owners, their services, and how they ease the burden of navigating your finances alone.
Through clear and direct calls to action, a visitor to the site could easily book a consultation to begin their journey to financial freedom.